June 12, 2009

Send me your tired, your poor PDFs - Part 1

Why I Hate PDFs

Maybe if Adobe works on it, for another 20 years or so; and maybe if "The PDF" is included in school curriculum from 1st grade through High School, right along side reading, writing, and arithmetic, I won't have anything to gripe about, but I'm impatient. So this will be the first in a blog mini-course on how to save out a PDF for a commercial printer. All you cubicle denizens pay attention. I'm only gonna go over this once.

Lesson 1 - Resolution (you really don't know what your PDF looks like)
PDfshot

Here's why. By default, Acrobat is set to smooth text, line art, and images. Take a minute and go to Acrobat preferences.
Change the pull down menu, next to Smooth Text, to None, and uncheck the boxes for Smooth line art, and Smooth Images. Now take a look at what your PDF really looks like.

So, stop saying "It doesn't look like the PDF."

A collaborative series by the The Pope & Michaelangelo @ Gotham Printing
 
Check back often for more updates regarding the launch of the NEW Gotham Printing website.
Jun 12, 2009 1:06:50 PM | booklets, brochures, business cards, catalogs, CD Inserts, charitable, club cards, color printing, connecticut printers, custom printing, discount printing, Door Hangers, DVD Inserts, ecofriendly, Envelopes, green, High quality printing, holiday cards, labels, Letterhead, menus, new jersey printers, new york printers, new york printing, newsletters, note cards, note pads, post cards, posters, presentation folders, rack cards, sales sheets, tri-state printing

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